Comparison Shopping

I LOVE working as an independent director for Thirty-One. I adore our products, and I love that there is really not much in the way of competition in the field for our products. If anything, we most often get compared to Vera Bradley, as far as the look and feel of our bags. Having never owned a VB bag, I have been meaning to check out their items for awhile now, and in the spirit of procrastinating both grocery shopping and my workout, today I have done just that. I have to say, they do have a couple cute things, but I can’t believe how much more expensive they are than Thirty-One. A couple relatively close comparisons, size and functionality wise:

VB Hipster – $58

VS

Thirty-One Organizing Shoulder Bag – $39

So for a third less in price you can get a cute Thirty-One bag that’s within 1/2 inch size-wise, AND get it embroidered with your name or initials. Let’s look at another one.

VB Baby Bag – $125

VS

Thirty-One Cindy Tote – $68

These ones look almost identical, both in size and fabric, even. But Thirty-One’s version is half the price, and again, you can personalize. Did I mention I love my company!? lol. One more…

VB Messenger Bag – $84

VS

Thirty-One Messenger Bag – $38

Once again, dimensions within a half inch of each other, but price miles away. AND, one of the things that makes the Thirty-One Messenger Bag a particular favorite of mine is that the entire front flap of the bag zips off completely and is reversible, so when you buy it, you automatically have two looks, and can buy additional reversible flaps in other designs for $10 each. Meaning that for the price you’d spend on one VB Messenger Bag, you could have the Thirty-One Messenger Bag with a total of 5 flaps for 10 whole new looks for your bag! Hell, personalize one for every day of the week at that price!

Alright, so now that I’ve done my research, I do totally get how people compare Thirty-One to VB as far as style goes, and I’m thrilled to see what a great value Thirty-One is for the price, esp. in comparison.